SEO Packages for Trades Built Around Calls, Quotes and Booked Jobs
Choose an SEO campaign around the services you want to win, the areas you genuinely serve and the level of competition your trade business needs to overcome. SEO for Trades helps UK plumbers, electricians, roofers, builders, heating engineers and other trade businesses improve their visibility across Google Search and Google Maps with campaigns built around real commercial opportunities. Rather than selling three versions of the same generic checklist, each package provides a different level of service coverage, geographic targeting, competitive analysis and ongoing optimisation based on your market, growth goals and the amount of work required to compete effectively.
Included focus: Local SEO • GBP SEO • Service Pages • Call Tracking • GA4 & Search Console Reporting
No generic traffic packages.
Every package is mapped around trade services, suburbs, calls and quote enquiries.
SEO Packages for Different Stages
of Trade Business Growth
Start with the package that matches your current website, local competition, service area and growth target.
For new or small trade businesses
Local Starter SEO
A focused local SEO package for trades that need stronger foundations before scaling content and authority.
- Google Business Profile optimisation
- Priority service and search-term mapping
- Core suburb and operating-area strategy
- Homepage and key service-page improvements
- Essential technical SEO corrections
- Business information and citation checks
- Call and quote-form tracking review
- Monthly performance summary
Best suited to: a plumber, electrician, painter, roofer, builder or other contractor with a limited service range and one main operating area.
Growth SEO Package
A stronger monthly SEO package for tradies ready to improve rankings, service pages and enquiry tracking.
- Everything included in Local Starter SEO
- Extended service and location opportunity mapping
- Advanced landing-page optimisation
- Local content and internal-link development
- Google Business Profile growth plan
- Citation, review and trust-signal guidance
- Technical monitoring and priority repairs
- Call, form and profile-action measurement
- Monthly progress and opportunity reporting
Best suited to: a growing trade company that already receives enquiries but needs broader local coverage and stronger conversion attribution.
For competitive markets
Authority SEO Package
A deeper SEO package for multi-service or multi-location trade businesses competing in larger cities.
- Everything included in Growth SEO
- Complete service and geographic content architecture
- Topical authority and informational support plan
- Advanced technical search review
- Competitor and content-gap analysis
- Digital authority and relevant link-development strategy
- Conversion-path and lead-quality analysis
- Looker Studio performance dashboard
- Ongoing campaign prioritisation
Best suited to: established contractors or trade businesses that need broader coverage, stronger authority and more mature reporting.
Compare What Each SEO Package Includes
The three monthly plans differ by market coverage, service depth, competitive requirements and the amount of ongoing optimisation required. Use the comparison below to see which campaign level best matches your trade business, operating areas and growth objectives.
| Package Attribute | Local SEO | Growth SEO | Authority SEO |
|---|---|---|---|
| Monthly investment | From £750 | From £1,250 | From £2,000 |
| Best for | Sole traders and smaller trade businesses | Established and growing trade companies | Regional and highly competitive businesses |
| Geographic focus | One primary local market | Several genuine service areas | Multi-town or regional coverage |
| Competition level | Low to moderate | Moderate to high | High |
| Service targeting | Priority services | Expanded service range | Full commercial service architecture |
| Search opportunity mapping | Core opportunities | Broader service and location opportunities | Complete market opportunity mapping |
| Google Business Profile | Foundation optimisation | Ongoing growth strategy | Advanced local visibility strategy |
| Service-page SEO | Priority commercial pages | Expanded optimisation | Full service architecture |
| Location-page strategy | Core area recommendations | Multiple genuine locations | Regional location framework |
| Technical SEO | Essential corrections | Ongoing monitoring and improvement | Advanced technical investigation |
| Content strategy | Priority recommendations | Ongoing service and local content | Topical authority development |
| Internal linking | Core improvements | Ongoing optimisation | Site-wide relationship architecture |
| Business listings | Accuracy and consistency checks | Citation development | Broader entity consistency |
| Reviews and trust signals | Initial guidance | Ongoing recommendations | Integrated reputation strategy |
| Authority development | Opportunity based | Active development | Expanded authority and link strategy |
| Competitor analysis | Local competitor overview | Service and content-gap analysis | Detailed competitive market analysis |
| Conversion measurement | Calls and form tracking review | Expanded enquiry measurement | Lead-path and quality analysis |
| Reporting | Monthly reporting | Detailed monthly reporting | Advanced dashboard and strategic reporting |
| Strategic review | Monthly priorities | Monthly growth review | Ongoing strategic planning |
| Best suited to | One core market | Several profitable services and locations | Multi-service or regional expansion |
What Every Tradie SEO Package Includes
Every SEO package is built around the same core objective: help the right customers find, assess and contact your trade business. The depth of work changes between packages, but every campaign covers the essential areas needed to improve search visibility, strengthen local relevance and measure meaningful enquiries.
Search Opportunity Research
We identify the services, problems and commercial searches most likely to generate relevant work for your business. This helps the campaign focus on real customer demand rather than broad traffic with little buying intent.
Local SEO
We strengthen the signals that connect your business with the areas you genuinely serve. This can include your Google Business Profile, service areas, business information, categories, citations, reviews and local landing pages.
Website & Service-Page SEO
Priority pages are aligned with the trade, service, customer type, property need and geographic market they represent. Titles, headings, copy, internal links and enquiry pathways are improved so each page satisfies a clear commercial search intent.
Technical SEO
We review technical issues that can affect crawling, indexing and performance. This can include redirects, canonicalisation, site architecture, metadata, structured data, internal links, mobile usability and Core Web Vitals.
Business Trust & Authority
Reviews, completed projects, accreditations, citations, relevant mentions and genuine backlinks help strengthen the evidence behind your business. Authority work is based on relevance and credibility rather than link volume.
Enquiry Measurement
Traffic alone does not show whether SEO is generating suitable work. Where your systems allow, we measure calls, contact forms, quote requests, Google Business Profile actions and other meaningful conversion events.
Monthly Reporting
Your reporting shows what was completed, what changed, where visibility is improving, which services or pages are generating enquiries and what should be prioritised next.