Privacy Policy

1. Introduction

This Privacy Policy explains how SEO For Trades (“we”, “our”, “us”) collects, uses, discloses, and protects your personal information when you visit or interact with our website at https://seofortrades.uk/ (the “Website”).

We are fully committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By accessing or using our Website, you acknowledge and agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Website.

2. Who We Are

Business Name: SEO For Trades Website: https://seofortrades.uk/ Business Purpose: We provide specialist digital marketing and SEO services exclusively for UK tradespeople, including plumbers, electricians, builders, roofers, and other trade professionals.

For any questions about this Privacy Policy or your personal data, please contact our Data Protection Officer using the details in section 15 below.

3. Information We Collect

We collect only the information necessary to deliver our services and improve your experience. This may include:

Personal Information

  • Full name
  • Email address
  • Phone number (including mobile)
  • Business name and trade type
  • Project details submitted via contact forms, quote requests, or call-back forms

Technical Information

  • IP address
  • Browser type and version
  • Operating system
  • Device information
  • Referral source and exit pages

Usage Data

  • Pages visited on our Website
  • Time and date of visits
  • Time spent on each page
  • Click behaviour and scroll depth
  • Links clicked

Marketing Data

  • Email open rates and click-through rates (if you subscribe to our newsletter)
  • Responses to online advertisements

4. How We Collect Your Data

We collect information in the following ways:

  • Directly from you when you fill in contact forms, request a free quote, book a call-back, or subscribe to updates.
  • Automatically through cookies, server logs, and tracking pixels when you browse the Website.
  • Via third-party tools such as Google Analytics, Google Tag Manager, Meta Pixel, and Hotjar.
  • Through email or phone communications with our team.

5. How We Use Your Information

We use your data solely for legitimate business purposes, including:

  • Responding promptly to enquiries and quote requests
  • Delivering SEO, Google Ads, website design, or other marketing services you request
  • Scheduling consultations or discovery calls
  • Improving website functionality, speed, and user experience
  • Analysing traffic patterns to optimise content for tradespeople
  • Sending marketing emails, case studies, or special offers only if you have given explicit consent
  • Meeting legal, tax, and accounting obligations

6. Legal Basis for Processing Data

Under UK GDPR, we rely on the following lawful bases:

  • Consent – for marketing communications and non-essential cookies
  • Legitimate Interest – for website analytics, fraud prevention, and responding to unsolicited enquiries
  • Contractual Necessity – to fulfil services you have requested (e.g., SEO audits, campaign management)
  • Legal Obligation – for tax records, fraud detection, or court orders

7. Cookies and Tracking

We use cookies and similar technologies to enhance your experience and measure performance.

Types of cookies we use:

  • Essential cookies – required for basic site functionality (e.g., form submissions)
  • Analytical cookies – Google Analytics 4 (anonymised IP)
  • Functional cookies – remembering preferences
  • Marketing cookies – Meta Pixel, Google Ads remarketing (only with consent)

You can manage or disable cookies at any time via your browser settings or our Cookie Consent banner. See our separate Cookie Policy for full details.

8. Data Retention

We keep personal data only for as long as necessary:

  • Enquiry/quote data: 12 months after last contact
  • Client project data: 7 years (for tax/legal purposes)
  • Marketing subscribers: until you unsubscribe
  • Analytics data: up to 26 months (Google Analytics default)

You can request deletion at any time (see section 11).

9. How We Protect Your Data

Your data is treated with the highest security standards:

  • All pages use 256-bit SSL/TLS encryption
  • Data is stored on secure UK/EU-based servers
  • Access is restricted to authorised personnel only
  • Regular security audits and penetration testing
  • Two-factor authentication on all internal systems

10. Sharing Your Information

SEO For Trades does not sell, rent, or trade your personal data.

We may share data only with trusted partners who help us operate:

  • Hosting providers (SiteGround – UK data centres)
  • Email platforms (Klaviyo, Mailchimp – UK/EU adequacy)
  • Analytics tools (Google Analytics, Hotjar)
  • Payment processors (Stripe – PCI DSS compliant)
  • Legal authorities (only when required by UK law)

All third parties are bound by strict contracts and comply with UK GDPR.

11. Your Data Rights (Under UK GDPR)

You have the following rights, free of charge:

  • Right to access – receive a copy of your data
  • Right to rectification – correct inaccurate data
  • Right to erasure (“right to be forgotten”)
  • Right to restrict processing
  • Right to data portability – receive data in a machine-readable format
  • Right to object – especially to marketing
  • Right to withdraw consent at any time

To exercise any right, email us at privacy(AT)seofortrades.uk. We will respond within 30 days.

12. International Data Transfers

Some of our processors (e.g., Google, Meta) may store or process data outside the UK. Whenever this occurs, we ensure:

  • UK International Data Transfer Agreements (IDTA)
  • Standard Contractual Clauses (SCCs)
  • Binding Corporate Rules where applicable

13. Third-Party Links

Our Website may contain links to external sites (e.g., Google, Trustpilot, Checkatrade). We are not responsible for their privacy practices. Always review their policies before submitting data.

14. Updates to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top shows the current version. We will notify you of material changes via email (if you’re a client) or a prominent website notice.

15. Contact Us

For any privacy questions, data requests, or complaints:

📧 Email: privacy(AT)seofortrades.uk 🌐 Contact Form: https://seofortrades.uk/contact/ 📍 Postal Address: SEO For Trades, 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk/concerns.

Thank you for trusting SEO For Trades with your data. We’re here to help UK tradespeople grow – safely and transparently.